We’re continually improving the ad experience for viewers on Twitch. Enjoy your favorite streamers with even less ad disruption with Stream Display Ads.
What are Stream Display Ads
Stream display ads (SDAs) are 15-second video ads that appear on channels before or during a live stream. Viewers are able to see and hear creators while these ads are displayed.
Viewers may see multiple variations of Stream Display Ads. There is no ad revenue difference to monetized streamers based on the type of stream display ad shown.
Lower-third
The lower-third Stream Display Ad appears below the video player.
On mobile devices, lower-third Stream Display Ads appear like this:
Skyscraper
The skyscraper unit renders between the live stream and chat.
Mirror-C
Mirror-C Stream Display Ads appear between the live stream and chat.
Provide feedback via UserVoice!
Enabling Stream Display Ads
Streamers can enable or disable Stream Display Ads in their Ads Manager. Using Ads Manager, streamers can manage the density and duration of ads.
Opting out of Stream Display Ads means you are opting out of a less disruptive ad experience for your community. Creators can opt out of Stream Display Ads shown on their channel via the Creator Dashboard. Navigate to Settings > Partner / Affiliate > Ads.
Experiments
Experimental features may alter or disappear without warning.
Starting in December 2022, we’re experimenting with an update to Stream Display Ads (SDAs) to make them even less interruptive. Select viewers will notice an update to SDAs as seen in the examples below.
New/Experimental Stream Display Ads
Headliner
The Headliner is a display ad that shows on the homepage of Twitch.tv. Now, we’re bringing that same Headliner experience to the Following page within the Twitch mobile app for iOS and Android. This is a part of our ongoing work to provide less interruptive ad experiences for viewers while adding value to brands.
Frequently Asked Questions
- Why are we experimenting with Stream Display Ads?
- Ads are important to Twitch, and to our community. We’ve heard the feedback that ads are too interruptive, and we want creators to have the opportunity to earn additional income via advertising while building their communities, without the interruption that comes with standard video ads.
- Where can creators find Stream Display Ad revenue?
- Revenue earned for Stream Display Ads will be added to creators' normal monthly payout. Ad revenue, found in channel analytics in the creator dashboard, will include both video ad and Stream Display ad revenue.
- Can viewers close or minimize Stream Display Ads while they are showing?
- No, viewers won’t be able to close or minimize the ads for the time period they are shown.
- How long is each Stream Display Ad?
- The amount may fluctuate as we learn about what works best, and as demand for these ads changes.
- Will subscribers see Stream Display Ads?
- Stream Display Ads will follow the same rules creators have set for their channels. So, if a creator offers ad-free viewing for subscribers, Stream Display Ads will not be shown to subscribers.
- Will running Stream Display Ads contribute to pre-roll free time?
- No, Stream Display Ads won’t contribute to pre-roll free time at launch.
- What is the Headliner?
- Headliner consists of a display ad placement on the Twitch homepage and the Following tab of the Twitch mobile app.
- Will I earn a revenue share from Headliner?
- These ads will not show up on individual channels; as a result, streamers will not receive a share of ad revenue from Headliner.
- Why don’t I see a Headliner on the Twitch homepage and mobile app every day?
- When advertisers purchase the Headliner display ad placement, their ads will show on both the Twitch.tv homepage, and the Following tab within the Twitch mobile app.
If an advertiser does not purchase the Headliner display ad for a specific day, then there will be no ad shown on that day.
